The Essence of Entrepreneurship, Entrepreneurial Mindset, Values, Types and Challenges of Entrepreneurship

First Chapter: Who Is Entrepreneur (N. Andriadze)

1.1 Who is entrepreneur?
1.2. Why entrepreneurship is crucial for economic development?
1.3. Businessman VS entrepreneur
1.4. What kind of people become entrepreneurs?
1.5 Age and experience of entrepreneurs
1.6 Support programs for entrepreneurs in Georgia
1.7. Summary of the chapter
1.8. Exercises

Second Chapter: Types and Challenges of Entrepreneurs (N. Andriadze)

2.1. Types of entrepreneurs
2.2. Small business 2.3. Scalable start-ups.
2.4. Big business and intrapreneurship
2.5. Social business
2.6. Parallel entrepreneurs
2.7. E-entrepreneurs
2.8. Child entrepreneurs
2.9. Lifestyle entrepreneurs
2.10. Challenges of entrepreneurs
2.11. First steps
2.12. Summary of the chapter
2.13. Exercises

Third Chapter: Key Entrepreneurial Competencies (N. Andriadze)

3.1. Which skills do we need for success?
3.2. EntreComp — European Entrepreneurship Competence Framework
3.3. Ideas and opportunities
3.4. Managing resources
3.5. Skill to turn ideas into actions
3.6. Entrepreneurial readiness test
3.7. Summary of the chapter
3.8. Exercises

Identification and Optimization of Future Opportunities

Fourth Chapter: Trend and Its Dynamics (N. Andriadze)

4.1. What is trend?
4.2. From Hipster sub-culture to mass-culture
4.3. Extremes
4.4. Who creates and disseminates trends?
4.5. For whom the entrepreneur creates?
4.6. Summary of the chapter
4.7.  Exercises

Fifth Chapter: What Can We Learn From Trend Forecasters? (N. Andriadze)

5.1. Reflecting on present and vision of future 5.2. What has changed and why?
5.3. What’s next?
5.4. Desk research: The Haystack Method
5.5. Ethnographic research: cultural investigation
5.6. Summary of the chapter
5.7. Exercises

Sixth Chapter: Techniques For Defining Future Opportunities (N. Andriadze)

6.1. The 3 horizons model
6.2. 4P of forecasting: Possible, Plausible, Probable, Preferable futures
6.3. Summary of the chapter
6.4. Exercises

Developing Innovative Ideas

Seventh Chapter: Process of Innovation (N. Andriadze)

7.1. What is innovation?
7.2. What is happening in the head of innovator?
7.3. Innovation and  of breaking orthodoxies/
7.4. Harnessing trends
7.5. Mobilizing resources 
7.6. Understanding needs
7.7 The Lean Startup Methodology and Minimum Viable Product
7.8. Three factors of innovation
7.9. Summary of the chapter
7.10. Exercises

Eighth Chapter: Design Thinking (N. Andriadze)

8.1. Design Thinking
8.2. Empathy stage
8.3. Problem’s definition
8.4. Idea development
8.5. Prototyping and testing
8.6. Summary of the chapter
8.7. Exercises

Ninth Chapter: Customer Behavior (N. Andriadze)

9.1. Change in customers’ decision-making process
9.2. Cognitive, habitual and affective decisions
9.3. Decision-making process
9.4. Touch points
9.5.  Behavior science
9.6. Behavioral effects
9.7. Value proposition
9.8. Summary of the chapter
9.9. Exercises

Managing Resources

Tenth Chapter: Simplified Financial Accounting and Reporting (S. Kumari)

10.1. Necessary and available financial, human and technical resources
10.2. Technical and economic analysis of collected data
10.3. Defining price
10.4. Calculating costs of idea implementation
10.5. Breakeven point
10.6. Sources for financing business
10.7. Revenues
10.8. Business expenditures
10.9. Taxes
10.10. Calculation of revenues and expenditures
10.11. Summary of the chapter
10.12. Exercises

Eleventh Chapter: Human Resource Management and Self-efficiency (E. Babunashvili)

11.1. Human resource management – challenges and opportunities
11.2. Start from yourself – self-consciousness and self-efficiency
11.3. Manager VS Leader
11.4. How to create good organizational culture
11.5. Summary of the chapter
11.6. Exercises

Business Planning

Twelfth Chapter: Entrepreneurial Strategy (N. Andriadze)

12.1. 4 strategic decisions
12.2. PESTLE
12.3. Key Performance Indicators
12.4. Strategy of Social Corporate Responsibility
12.5. Summary of the chapter
12.6. Exercises

Thirteenth Chapter: Business Model (Sh. Murtskhvaladze)

13.1. What is business model?
13.2. Types of business models
13.3. The Canvas business model
13.4. Summary of the chapter
13.5. Exercises

Fourteenth Chapter: The Role of Marketing In Entrepreneurship (E. Jgarkava)

14.1. The role of marketing
14.2. Understanding consumers’ needs
14.3. Creation of the consumer-oriented marketing strategy
14.4. Development of marketing plan and program
14.5. The role and importance of branding
14.6. Summary of the chapter
14.7. Exercises

Fifteenth Chapter: Social Media and the Entrepreneur (N. Andriadze)

15.1. Entrepreneurial opportunities of the social media
15.2. Anatomy of Facebook and Instagram posts
15.3. The roles of text, photo and video
15.4. Content development and management
15.5. Summary of the chapter
15.6. Exercises

Sixteenth Chapter: Strategic Communications (N. Andriadze)

16.1. Communication with media
16.2. Positioning and key messages
16.3. Advice from entrepreneurs
16.4. The pitching techniques
16.5. Summary of the chapter
16.6. Exercises

Seventeenth Chapter: Legal Issues (N. Zubitashvili)

17.1. Entrepreneurial entity
17.2. Legal entity and branch
17.3. Enterprise and entrepreneurial activity
17.4. Freelance professions
17.5. Types of legal entities
17.6. Registration of entrepreneur
17.7. What should we consider in selecting a brand name?
17.8. Dividend and annual/mid-term revenue
17.9. Organizational structure
17.10. Liquidation and reorganization
17.11. Exercises

Eighteenth Chapter: Business Plan (N. Andriadze)

18.1. Business plan
18.2. Business plan framework
18.3. The summary of the chapter

Nineteenth Chapter: Vocational Education and Economic Progress (M. Zakareishvili)

19.1. Economic development – new challenges and preparation of human capital
19.2. The special role of vocational education in economic development
19.3. The summery of the chapter